Reputation management is the entire online information, control and management process to show any person, brand or company with a high reputation in the public eye.
Reputation Management is also defined as Online Reputation Management (ORM), which means Digital Reputation Management. The purpose of reputation management is to transfer the brand or firm to the public in a correct manner and to increase the brand’s recognition rate.
As Dilan Baransel Health Communication Consultancy, our aim is to prevent unjustified damage to the brand’s image and reputation by creating a control mechanism in online and offline environments thanks to reputation management.
According to the statistics companies, 80% of people now prefer to search over the internet for a product or service and the first stop is to choose search engines.
The presence of your brand in the search results of the search engine allows the target audience to reach your brand directly. In this sense, the SEO and SERP duo is an important pair that keeps the brand’s reputation under constant control. Dilan Baransel Health Communication Consultancy finds negative search results for your brand and carries out studies to eliminate them. In order to achieve a successful reputation management, classical communication methods and digital communication methods should be used together.